Online Business after 50:
What to Build with Your Expertise

Not Done Yet!

Most advice on starting an online business is written for someone with lots of time and little to lose. Basically, people in their 20s.

Sadly, you and I are not in our 20s anymore. We have a salary that makes failure expensive, and roughly forty-five minutes on a Tuesday evening before collapsing onto the sofa to watch…. nothing too taxing.

But those extra decades give us plenty of advantages:

  • Serious knowledge
  • Experience
  • Expertise
  • Contacts
  • Access to capital
  • A weapons-grade BS detector

We may be older, but we still got stuff going on, is all I’m saying. In fact, the odds of building a top-performing company grow with age, right into your late 50s. A 50-year-old founder is about twice as likely to achieve it as a 30-year-old

What to Build

This part of the site is about what you build. Not whether to go – that’s a different question, and an earlier one that lives a level up on Wealth After 50. This is the stage after you’ve decided: what do I make, and how do I make it without a degree in AI or Mondays and Tuesdays off?

I’m also doing it now, in my 50s (a bit more publicly). Slowly. (Nobody tells you how long it takes.) I’ve left secure employment three times, believing there must be a better way to live life. But this is the first attempt publishing the numbers as they happen,  including the months when the number is zero.

What’s here?

  • What to build when your asset is expertise, not audience
  • How to price it
  • How to build the thing if the last software you installed came on a disc
  • Which tools are worth paying for (and which ones I’ve quietly canceled)
  • How to get noticed

What’s not here?

  • “Growth hacks”
  • “Frameworks”
  • “Cheat sheets”

There are no quick fixes – anyone who says otherwise is selling something.

Most Recent Articles

This is everything I’ve written on online business so far, newest first, with lots more to come.